What you get in the 21 days

  • A personal calm plan — we pick one observable routine goal with you on day 1 (for example: "walks into the carrier and settles for 60 seconds", or "no 4am wake-ups for 5 nights in a row").
  • Daily 5–10 minute practices — short, humane, reward-based steps, adjusted to your cat and your home.
  • 2 personal video reviews — you upload short practice clips through a secure link; your coach reviews them and tells you exactly what to adjust.
  • 2 live group sessions — Q&A with the founding group, at Singapore-friendly times.
  • The toolkit — practice tracker, carrier checklist, stress-signal guide, and referral guidance.
  • Founders status — you shape the program, and receive priority and founding pricing for what comes next.

Founders price · Singapore dollars

≈ S$160 indicative — final price, taxes and terms confirmed in writing before any payment

Seat reserved with a refundable deposit. If our intake shows the program is not a fit for your cat, the deposit is returned in full.

Apply for a seat

Who it's for — and who it isn't

A great fit if…

  • You own a cat in Singapore and are comfortable in English
  • One everyday struggle bothers you: carrier stress, hiding, scratching, night activity, tension at home
  • You can practise 5–10 minutes a day and record short clips
  • You want honest, reward-based methods — no shortcuts

Not a fit (we'll refer you instead) if…

  • Your cat has an unexamined medical issue or emergency
  • There is severe aggression, deep bites, or risk to a child
  • The situation is a crisis needing in-person professional help
  • You're looking for a diagnosis, medication advice, or a guaranteed outcome — we don't offer those

How joining works

  1. Apply below. Five minutes: who you are, who your cat is, and what you want to change.
  2. Written fit review — no phone calls. We review your application personally and reply by email (or WhatsApp, if you prefer) within two business days, with our honest assessment and answers to your questions. Want to show rather than tell? You can attach a short 30–60 second clip of your cat via a secure link — optional.
  3. Intake & safety screen. A structured questionnaire covering health, history, and home. Red flags are referred to a veterinarian first — before any payment.
  4. Reserve your seat. Refundable deposit, written terms, and your day-1 baseline. Then we begin.

Our promise — precisely worded

We promise: a clear, supported 21-day process; personal attention (12 seats maximum); one observable goal tracked honestly from day 1; and a full pause-and-refer if your cat's welfare requires it.

We do not promise: a "cured" cat, a specific behavior outcome, or medical results. Progress varies by cat, history, fit, and practice. Anyone who guarantees animal behavior outcomes is not being honest with you.

Cohort FAQ

When does the cohort start?
The target start is September 2026. The exact date is confirmed only after our legal, clinical, and operational readiness review — every applicant is informed in writing before any payment.
What if my cat has a medical issue?
Medical concerns come first. Our intake screens for health red flags, and cases that need veterinary attention are referred before coaching begins. Behavior training never replaces veterinary care.
What is the refund policy?
Your seat is reserved with a refundable deposit. The full refund and cancellation terms are provided in writing before payment — and the deposit is refunded in full if we determine the program is not a fit for your cat.
Is the price final?
About S$160 is the indicative founders price. The final price, taxes if any, and payment terms are confirmed in writing before you pay anything.
What happens with my videos and data?
Videos are uploaded only through a secure link, reviewed by your coach, and handled under our privacy policy. They are never published or used in marketing without your separate, specific permission — which is never a condition of the service.

Apply for a seat

Applying is free and non-binding. We read every application personally and reply in writing within two business days — no phone calls needed.

Applying does not commit you to anything and no payment is requested at this stage. If your case isn't a fit, we'll tell you honestly and point you to the right kind of help.